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You weren’t born with your DRIVE, you earned it.
At Suladio, we believe your deepest motivation doesn’t come from theory or trend. It comes from experience. And usually, a defining one.
Maybe it was a teacher who told you you’d never succeed. Maybe it was being passed over. Or maybe it was the thrill of finally winning. Either way, that experience became a filter, the beginning of your DRIVE.
DRIVE Principle 4 teaches us:
Your DRIVE is created by a dramatic or traumatic event. And it will guide your actions until a new one replaces it.
So, how does this impact your work in sales?
Let’s say a salesperson was told early in life that their ideas didn’t matter. That rejection becomes the origin story for a Validator DRIVE, someone motivated by recognition. They’ll work tirelessly to prove their value. But if they never understand why that DRIVE exists, they may chase validation in all the wrong ways, burning out in the process.
By identifying the experience that shaped your DRIVE, you can:
- Reframe your “why”
- Shift from external to internal motivation
- Build systems that align with how you naturally succeed
This isn’t soft stuff. It’s sales psychology at its core.
When you’re clear on what’s driving you, you can lead with purpose, sell with intention, and recover faster when things go off track.
So ask yourself: What moment made you who you are?
And more importantly, how can you use it to grow?
